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Deja Vu Ski & Board stores Announce an International Retail Partnership with Al Masaood Marine
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14/03/2008
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Deja Vu, Australia’s premier watersports retailer and Al Masaood, UAE’s premier marine retailer have announced a retail partnership Across the GCC in the Middle East(Gulf Consultative Committee).
Currently in a period rapid growth in Australia, Deja Vu has extended this growth to one of the worlds fastest growing watersports regions. In a partnership with Al Masaood marine, DejaVu @ Al Masaood are looking to gain strong market share in the GCC.
Using a similar model of retail adopted in Austraila, DejaVu @ Al Masaood are not only focused on riding the current wave of growth but also helping to grow the watersports industry through event sponsorship, establishing grass roots programs and adopting a unique customer loyalty program the has been at the heart of Deja Vu’s success in Australia.
“Al Masaood have a genuine passion for creating a successful watersports program to compliment their their dominance through the marine and dive segments. The Deja Vu program has proved extremely successful in Australia and have every confidence we can create the same momentum in the UAE” Ian Clark, Director of Deja Vu Ski & Board Stores said at the Dubai international Boat Show.
“Deja Vu have created not only a successful sales platform but also work extremely hard on creating a sustainable watersports market through their partnerships with the Australian Pro Tour of Wakeboarding and their unique marketing approach outside of the traditional watersports customer base” Andrew Wagner of Al Masaood said.
DejaVu @ Al Masaood Marine:
www.masaoodmarine.com
www.marineessential.com
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